What Is Page Speed And Why Does It Matter?
Some people say patience is a virtue. That may be true, but what is also true is not many people are blessed with it, especially when it comes to matters that concern service. In any industry, speed is a major determinant in how your customers rate your service.
When you go to restaurants and banks, the waiters or bank staff’s slow service often contributes to bad reviews. Just as speed matters in other places, so also it does for your website.
Page speed refers to how fast a fully-functional webpage can load fully on your website. A slow website can drive web visitors away. Therefore, if the pages on your website load faster, you will attract more traffic leading to higher conversions.
As page speed can directly affect your site’s reputation, you will also be losing customers and revenue. It is, therefore, important to boost its performance.
Platforms like SiteSpeedyUp and the likes are designed to help you boost your web page speed to get as high as a 97 score. With pages that load quicker, you will turn your website into a traffic magnet which can only yield positive results.
Why Page Speed Matters
There are many reasons why you need your web pages loading rapidly. To be frank, a slow website can and will run you out of business if care is not taken.
By optimizing with SiteSpeedyUp and some other web performance optimization platforms out there, you will not only stay in business but get better in it.
Page speed matters in the following important aspects:
- User Experience
- Bounce Rate
- Conversion Rate
A slow website will lead to bad user experience. A long page load time and slow response to user actions will create a poor experience.
In a recent survey, 44% of respondents said they tell their friends and close colleagues about a website’s poor experience.
Another study showed that a second delay in your website’s page loading speed could cause a 16% reduction in customer satisfaction. A second!
With a slow page speed, users will have to wait for content to load, which can become frustrating and provoke them into leaving your website altogether.
Page speed also affects bounce rate. A slow website will increase bounce rate and vice versa. Bounce rate is the percentage of users who leave your website after viewing just a page or without waiting for the homepage to load.
Users are likely to close a web window once the page does not load in a few seconds. You are losing customers.
A slow page speed will lead to huge bounce rates. When you experience increased bounce rate on your site, search engine algorithms will pick this up and interpret it as low-quality content.
This is why some websites have the best content but still do not enjoy deserved traffic. When search engines see that many people leave your page, it is interpreted that you do not have the right content that people are looking for.
Hence, your page will no longer come up in the search results screen over time.
Increased bounce rate is bad news for your site, which you should do everything to avoid. With platforms like SiteSpeedyUp and others, you can significantly reduce page load time and cut bounce rate, which will boost revenue and increase your rankings rapidly.
You can read more on how page speed affects bounce rate by reading our blog on it.
Multiple studies have shown that page speed directly affects conversion rate. Users stay more on fast-loading website. This means the chances of them converting are higher.
A study has shown that a 0.1-second improvement in page load speed can increase conversions by as much as 8%
Some companies have found out that decreasing their page load time by just a few milliseconds boosted conversions.
For example, Walmart noted that their conversions increased by 2% for every second of increased page speed. Retailer AutoAnything also got almost 13% increases in sales when they cut their page loading speed into half.
Therefore, optimizing your site performance with platforms like SiteSpeedyUp and others plays a huge role in boosting your conversions.
Page speed matters so much that search engines like Google announced in 2010 it would be included in their page ranking factors.
Seven years later in 2017, they reiterated this commitment claiming page speed would be given more consideration when ranking sites on their first search results.
Ranking in the first few search results is the aim of many sites, and it should be yours too.
If you increase your web performance score to as high as 97 with SiteSpeedyUp, you will significantly boost your chances of being in the first pages of search results related to what you offer. A fast website, coupled with quality content, will only reap massive benefits.
Another benefit of optimizing your website performance with SiteSpeedyUp is that you will eliminate downtime on your website.
With a fully optimized site, you will hold massive traffic and still function effectively without crashes.