How Your Page Load Time Affects Your Online Marketing Effort
Many marketers put a lot into finding the best marketing strategy for their business without considering some little details that could render their campaign fruitless.
While it is essential to have the ideal marketing plan, a saying goes: ‘the devil is in the details.’
Your page load time can affect any online marketing effort you have. In fact, if care is not taken, it can render every marketing strategy you have futile.
This is why some marketers do so much for their business and achieve so little – because they have not paid attention to the little things that matter.
Page load time is the amount of time it takes for your webpage to load fully. From the time a user clicks a link to your website or webpage or taps ‘enter’ to the time it takes for the link to display a page is the load time.
Many web owners have found the importance of page loading so much that several have devoted time to optimizing their page speed before implementing any other marketing strategy.
With platforms like SiteSpeedyUp and the likes, you will be able to boost your page load time to complement any other marketing effort you put in seamlessly.
SiteSpeedyUp is a website optimization platform that boosts your site’s performance by a country mile. With a team of experienced developers, your webpages will start to load almost immediately after every click.
Load time plays a significant role in how effective any other marketing effort is. The average time users will be patient for is three seconds.
Once your page loads later than that, you are losing customers and money too. A second is all it takes to either make new customers or lose thousands.
In fact, Google recommends your page does not take more than two seconds to load. Why is all these necessary, and how does page load time affect any other marketing effort you make?
Why Page Load Time Matters to Any Other Marketing Effort
Research shows that a second delay in your website’s loading speed can cause you to lose up to 7% conversions, 11% fewer page views and as high as 16% reduction in customer satisfaction.
Look at how much damage a second can cause your web marketing efforts. Imagine two more seconds, and you are already running yourself out of business.
Let us consider some marketing strategies that many online businesses employ and how page load time is paramount to all.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an important marketing strategy to employ. Getting your website’s content, products and services on the first few search results can significantly benefit your business.
However, as much as you optimize your content, it’s no use if almost half of your website’s visitors do not get to see them.
Studies show you increase bounce rate to almost 40% if your website takes up to 7 seconds to load.
Besides, search engines like Google and the likes have prioritized page speed. Google penalizes slow websites, so page speed is a huge factor in any SEO strategy you want to employ.
If your website has a slow page loading time, any SEO marketing effort you make will likely be in vain as Google will not rank your website, as a result of this, reducing your total web visitors.
Another common and effective marketing strategy is paid ads. Google and some social media platforms allow you to advertise your products and services.
If you run an online market, chances are you will still direct people to your website to check what you have and hopefully, turn them into conversions.
However, that may not be possible if they cannot access what you want them to purchase.
Many of them will run out patience before the site loads, and this is one reason why many marketers complain they spend a lot of money on their marketing efforts but get little gains.
No matter how quality the content or product on your website is, users who want to view them will be frustrated when your website has a slow page load time, ultimately affecting the content marketing effort you put in.
A slow website can provoke web visitors into leaving, which increases bounce rate. Google algorithms will interpret heavy bounce rate as low-quality content. Therefore, your search engine ranking will be cut significantly.
Investment in Web Design
Another marketing plan that could be significantly affected by your page load time is any investment you put into designing your page.
While it is good to make your website attractive and easy to navigate around, be mindful that elaborate frameworks can slow down your webpages’ loading speed.
However, with SiteSpeedyUp, you can maintain your favourite themes and still get a site performance score that reaches as high as 97.
Any marketing strategy that involves people coming to your website could be in vain if your site’s loading speed is not encouraging. By boosting your page speed, you will increase traffic, improve user experience, and convert more than you have ever done before.