How Does Page Speed Affect Conversion?
Multiple studies show that you could be losing almost half of your web visitors if your website takes more than three seconds to load.
As there are possibly thousands of other websites that offer the same products and services as you do, your potential customers have vast options to choose from. Hence, they demand better from you.
The faster your website loads, the better the experience of your customers. Optimizing your website’s page speed directly affects user experience, conversion rates, and, therefore, sales revenue.
More than 40% of users who have had a poor experience with a website’s performance say they will tell a friend or family member about it.
This means a slow website will not only affect visitors, but it can potentially deter future visits from not just them, but more people.
With platforms like SiteSpeedyUp and some others, your website can load almost immediately after a click leading to smoother experiences and higher sales.
How Page Speed Influences Other Marketing Strategies
Most websites often overlook page speed in their priorities because they believe they are not important. They focus more on ‘tangible’ improvements like SEO, design, paid ads, social media, amongst others.
While these other factors are important, let us consider how page speed can trump all of them.
Search Engine Optimization (SEO) is important. Getting your web content on the first few search results can boost conversions.
However, as much as you optimize your content, it’s no use if almost half of your website’s visitors do not get to see them
No matter how quality the content or product on your website is, users who want to view them will be frustrated when your website suffers from slow page speed, ultimately affecting the conversion rate.
Besides, search engines like Google and the likes have prioritized page speed. Google penalizes slow websites, so page speed is a huge factor in any SEO strategy you want to employ.
A slow website can provoke web visitors into leaving, which increases bounce rate. Google algorithms will interpret heavy bounce rate as low-quality content. Therefore, your search engine ranking will be cut significantly.
It is simple; if your website is slow, not many people will experience the beautiful design or user-friendly interface on offer.
Also, elaborate web designs and frameworks can contribute to slow websites. However, you can retain any design or framework on your website and images in high definition by optimizing with platforms like SiteSpeedyUp.
As visual content is almost as important as page speed when it comes to conversion rate, SiteSpeedyUp will optimize media on your website, retaining its quality.
Paid ads can be highly effective, but you do yourself, and the money spent a disservice when people you redirect to your website cannot even access the products advertised.
Speed is important when making a purchase. If your website is slow, they will not buy. As the seconds increase, so will the bounce rate. What decreases is the web visitor’s patience.
Imagine a restaurant keeps you waiting for so long before you can get food. That will surely affect the reviews you will give.
This applies to other industries like banks and the likes. Just as speed matters in the buying behaviour in other places, your site’s page speed also affects conversion.
Think of other marketing strategies. Ultimately you will direct users to your website to convert them. But with a slow speed, they will leave before you get a chance to add them to your conversions.
How Page Speed Increases Sales and Conversion
A slow page speed can drop your website’s conversion rate by more than 7% every second. This means if your website drives up to $100,000 daily in sales, you could end up losing as much as $2.5 million annually in lost conversions.
Nearly half of web visitors leave a website before converting due to performance-related issues.
Also, 79% of a website’s unsatisfied customers due to performance-related issues say they are less likely to return.
To put that into perspective, if you are lucky and about 50% of people stay and buy once, almost 80% of them will not come back. Ultimately, a slow website is killing you slowly, and it can run you out of business in the long run.
Some companies have found out that decreasing their page load time by just a few milliseconds boosted conversions.
For example, Walmart noted that their conversions increased by 2% for every second of increased page speed.
Based on this, they added more than $10 billion to their revenue for 2020 because they cut two seconds from their page load time.
By decreasing their homepage’s load time by 100 milliseconds, Mobify found a 1.11% increase in session-based conversion.
Retailer AutoAnything also got almost 13% increases in sales when they cut their page loading speed into half.
It goes on and on. Many companies have improved their page speed and experienced a significant uptick in conversion. So can you. The best time to get started with optimizing your website’s speed is now, and there are many platforms to help you do that.
SiteSpeedyUp, for example, has a team of developers with more than ten years of experience and over a thousand happy web owners. With a money-back guarantee should set targets not be reached, there is nothing to lose, but more to gain.