How Do You Calculate Loading Time On A Website?
A website’s loading time is essential to how successful the site is. A fast website holds more visitors, reduces crashes, eliminates downtime, boosts conversions, among many other advantages.
On the other hand, a slow one can lead to many problems now or in the long run. A website that takes too long to load can affect any other marketing effort you have.
As people will still have to visit your website, they will get frustrated if your website does not load within 2 or 3 seconds and leave. Does your website load in that time? If not, then you need to optimize its performance.
The optimum website performance score is at least 90. This blog will show you how to calculate loading time on your website. However, after calculating, what next?
Unless you optimize your website, you won’t reach such a score, which is not good for your website. You will be leaving a lot of money on the table as well as building a not-so-good reputation.
With a platform like SiteSpeedyUp, you can boost your site performance past the recommended 90 to as high as 97. This will have your website loading almost immediately after every click.
This means you will hold more traffic on your page, cut bounce rate, eliminate downtime, and increase conversions to a record high.
How to Calculate Loading Time on your Website
You can use different tools to calculate the loading time of your website, but Google offers a free one which is a good place to start. It’s called PageSpeed Insights.
Google’s page speed insight is straightforward to use and had a colour-coded scale that shows you if your page’s speed score is slow, average or fast.
After you calculate the loading time on your website, PageSpeed Insights also specifies the opportunities available should you want to boost your loading time. However, this can get exceptionally technical.
Therefore, if your website is not up to speed, your best bet is to have a web developer handy. With SiteSpeedyUp, you get more than one as there is an experienced team of programmers and developers that can boost your website speed and performance to an all-time high.
However, there are some few tricks you can use to boost your website’s loading time.
Optimize Images and Use Light Framework
Large-sized images can slow down your website’s loading speed. To save precious seconds, you can simply compress these images before uploading them on your site.
It is recommended to do this from the start instead of going through every page and content you must have uploaded.
However, while if you have gone too far and optimizing each image on your website will prove a herculean task, SiteSpeedyUp can help you keep all the images on your website optimized.
As images are important to each content or product, this platform will ensure none of your images loses quality.
Use Gzip Compression
You can also boost your loading time if your web server uses gzip compression. This is a way of significantly reducing file sizes without affecting quality.
To do this, you will need to check with your web host to confirm whether they are using gzip compression on their servers. Should your website still be loading slowly, re-check to ensure you entered the correct code and check if you aren’t using an outdated browser.
On the other hand, ask for the compression method your web host uses if they are not making use of gzip.
Use Content Distribution Networks (CDNs)
CDNs can positively impact your score after you calculate the loading time on your website. CDN stores your site on several servers in different places.
Your web users will access the server that is closest to where they are, which will speed up your webpages’ loading time on their devices.
Cut the Number of Redirects
Although redirects are useful ways of leading visitors to another page that you might have recently created to replace an existing page.
However, redirects can have negative effects on your page loading time. It can slow down your website because each redirect adds a new link in the chain that your browser goes through.
This means more work for the browser, and the process becomes sluggish and inefficient. As redirects generally have a lot of benefits, it is important you only use them when necessary.
You can also consider changing the original page instead of creating another one and redirecting to it.
With these few ways, you will be able to cut a few seconds from your website’s loading time. When done, you can run your website through PageSpeed Insights once again and see how much time you have gained.
Although you may have improved, it may still not be enough. Therefore, to reach the necessary heights, you may want to use a platform that can optimize your webpage speed for you without you having to go through any web optimization jargon.