Does Page Load Time Really Affect Bounce Rate?
A second might not seem like a long time, but it can make a huge difference when it comes to page load. Page load time is highly important to user experience, which means it directly impacts the bounce rate of your website.
The size of the traffic on your website depends largely on the amount of time it takes for webpages to load.
What is bounce rate? Bounce rate is the percentage of visitors that leave your site after viewing only one page. Some do not even wait till the homepage loads before leaving.
When the pages on your website take too long to load, many web visitors will get frustrated and will end up leaving, thereby, increasing your bounce rate.
A high bounce rate is bad news for your website. You will not only lose existing and potential customers but also your search engine rankings.
Increased bounce rate is one of the biggest problems websites face. However, with platforms like SiteSpeedyUp and others, which can significantly reduce page load time and cut bounce rate, you will boost revenue and increase your rankings rapidly.
In fact, SiteSpeedyUp assures your website speed can reach as high as 97 in web performance score.
How Does Page Time Affect Bounce Rate?
There are different reasons why your website can suffer from high bounce rate, but it is safe to cut those reasons into two primary causes. They are:
As you are not reading a blog on “How to Deliver Better Content,” or some sorts, we will assume there is no problem with your content.
While both factors are important, performance-related issues can prevent visitors from seeing your content.
With performance-related problems like page load time, even if you have the best content on offer, you will lose the chance to prove that to your customers due to heavy bounce rate.
According to Google, the recommended page load time is two seconds or less. However, three seconds is still a good figure, but you will be leaving a lot of money on the table if it goes beyond that.
Therefore, if your website does not load within this timeframe, it can and should get better. This is because if it doesn’t, your website will fall into the black book of Google and other search engines.
What will happen if you search engines do not like your page due to bounce rate?
How Important is Page Load Time and Bounce Rate to Search Engines?
Search engines like Google do not like slow websites and high bounce rate. If your page takes long to load, you will suffer from a high bounce rate, which can cost you a lot.
These metrics are also highly important to search engines, and you could lose two things if your website does not measure up.
- Search Engine Rankings
A slow website means your rankings in search results will reduce. When people search for content, products, and services that you offer, your website should be on the first few results.
However, with a slow site, that will not be a reality. As your web visitors get frustrated with how long it takes for pages to load on your page, they end up leaving.
Instead of risking a loss in rankings, with SiteSpeedyUp, you can boost your page to load almost immediately after every click.
- Affects your Content
When there is a high bounce rate on your site, the search engine algorithm will adjudge that your website does not have quality content.
As people do not spend time on your website before bouncing, Google algorithms will take that as a sign you don’t have useful content or product.
As you must have quality content at your disposal, it’s time you let more people see that by optimizing your website to allow the pages load faster than ever.
Disadvantages of High Bounce Rate for a Website
As a high bounce rate leads to loss of web visitors, potential and existing customers, it’s not rocket science to figure out that will pose a lot of problems for your website.
Besides the two problems you will likely face with search engines, without optimizing your website with SiteSpeedyUp, an increased bounce rate will cause the following:
- Reduced Traffic
When visitors are leaving, there will be little or no traffic and engagement on your page, which is bad news.
- Low Conversions
With a slow page speed, you will not get the chance to show people the content you have before they bounce from your website.
With more people leaving your website, you will have fewer visitors to convert. Therefore, your conversion rate will reduce, which will directly impact revenue.
Page load time significantly affects the bounce rate on your website. It is so important that it can take you out of business if you do not optimize your website quickly. With SiteSpeedyUp, you can look forward to boosting your website speed and turning your site into a traffic magnet.